About The 70S Essays - Laverne Shirley, Welcome Back, Kotter

About The 70'S Tonight I will be speaking about one of the most controversial eras of our time. The 70's. When terms like ?Pardy Hardy! Goin' Cruizin' Right On! ROCK ON!! and Shake your Booty were getting used in everyday conversation. Guys wore their hair long and in afros. Pet rocks were a kid's best friend, and mood rings let you know if someone was feeling down. 8 tracks had came and gone, with cassette tapes taking over in a hurry. For the weekend fun, disco clubs were the place to be. If you didn't feel like dancing, cruising the highway while on your CB radio was the alternative, that was if the gas shortage wasn't to bad. You wouldn't have been alarmed if you saw a crazed naked guy running down the street either, because streaking was norm. (Now, in the) News In 1972 President Nixon ordered the biggest bombing raid ever on North Vietnam. In 1973 President Nixon agreed to turn over tape recordings of conversations that had some bearing on the Watergate break-in. In 1974 Muhammad Ali knocked out George Forman and regains his heavyweight title. In 1975 The Supreme Court ruled that paddling of unruly students is acceptable under certain circumstances. In 1976 from coast to coast, the United States celebrates its 200th birthday in In 1977 the worst aviation disaster in history becomes a collision between two jumbo jets in the Canary Islands, killing 574 people. In 1978 More than 900 American followers of cult leader Jim Jones committed mass suicide at their compound in South America. Now for the music of the 70's In my opinion, some of the best music ever, was released in the 70's. We had; The Eagles, Eric Clapton, Crosby-Stills-Nash and Young, The Who, Lynard Skynard, Peter Frampton, The Greatful Dead, Led Zeppelin, Steve Miller, The Rolling Stones, Marvin Gaye, and there are countless more who molded some of today's rock and roll. To give you an idea of the peoples choice back in the day, Neil Sedaka was #1 in 1975 with Elton John at #3 on the top 40 charts. As for TV Shows in the 70's Saturday Night! Debuted in 1975. Welcome Back Kotter, The GONG Show, Sanford and Son, Dallas, All in the Family, The Jefferson's, Mork and Mindy, Happy Days, Laverne & Shirley and Three's Company were all new to the TV world. Roots attracted 80 million viewers, which surpassed Gone With The Wind as the highest-rated program ever to be broadcast. Here are a few commercials that we'll never forget My bologna has a first name: It's O-s-c-a-r... Choosy Moms, Choose Jif! A sloppy Jo is a sandwich, but a Manwhich is a Meal! Weables wobble, but they won't fall down! and Coke adds Life! As for the movies of the 70's, who can forget; Apocalypse Now, The Godfather, Smoky and the Bandit, Jaws, Shaft, Star Wars, Carrie, American Graffiti, Rocky, Grease, Saturday Night Fever, and the ever popular Rocky Horror Picture Show. In conclusion, I would like to remind everyone who was born in the 70's that the reason we turned out the way we did is most likely because our parents had to live through DISCO. Speech and Communication Essays

Arousal, Behavior, Stress, and Affects Worksheet Essays

Arousal, Behavior, Stress, and Affects Worksheet Essays Arousal, Behavior, Stress, and Affects Worksheet Essay Arousal, Behavior, Stress, and Affects Worksheet Essay University of Phoenix Material Arousal, Behavior, Stress, and Affect Worksheet Using the text for this course, the University Library, the Internet, and/or other resources answer the following questions. Your response to each question should be at least 250 words in length. 1. What are the differences between physiological and psychological needs? Provide examples of each in your response. Physiological needs affect the body. Physiological needs are in the brain and body. Psychological needs have not material existence and are mental in nature. Physiological needs are maintenance of condition within the body. Psychological needs affect the mind. Psychological needs are air, food, water, shelter, sanitation, sleep and touch. Psychological needs are also autonomy, competence, and relatedness. Psychological needs have no material existence and are mental in nature. Physiological would when a person is thirsty they would get a drink. If the person is thirsty and decides to not drink the water then this need becomes psychological. Marlow’s hierarchy of needs postulates that the needs of a person are organized into an ascending structure, going from the lower physiological needs to the needs of safety, belongingness, esteem, and self-actualization,† (Deckers, 2005). The lower needs have to be addressed before the higher needs can be attended to. Psychological needs include the balance of food intake, water consumption, sleep, activities, and sexual needs. An example of the physiological counterpart to psychological n eed is the hypothesized hypothalamic control of sensations of hunger and satiety. The research entailing lesions in rates the hypothalamus controls the sensations of hunger and satiety through exercising control of adipose tissues deposited in the body. 2. What is the relationship between arousal and behavior? Does this relationship impact performance and affect? Arousal is the energy that develops in preparation of our behavior. Physiological arousal is the body changes during arousal. The brain arousal is the stages of sleep awake and alertness within get brain. Arousal is energy produced by within the interaction of external and internal stimuli and the energy from psychological and physiological needs. The arousal is the drive to satisfy both intrinsic and extrinsic motivations physiological and psychological arousal. Physiological arousal includes sweaty palms, increased muscle tension, increased breathing and heart rate. Psychological arousal includes anxiety, fearfulness, and tension. Yerkes-Dodson Law of arousal states that low arousal produces maximum performance on difficult task and high arousal produces maximal preface on easy task, Hulls drive theory states that arousal is predicated on the complexity of a task and correct or incorrect responses. Arousal can increase focus and attention because arousal energizes the person behavior having a direct effect on it. The relationship between arousal and behavior is a direct one as arousal impacts the performance and how a person will behave with the different amounts of arousal. 3. Assess the long-term and short-term effects of stress on the body, brain, and behavior. Stress encompasses a dichotomous paradigm of distress and eustress. Distress entails that cross-section of stress where arousal is either too high or too low, manifesting itself as negative feelings, diseases, and maladaptive behaviors. On the other hand, eustress entails that part of stress which includes arousal that is not too high or too low, but is just right. Internal and external stimuli can become stressors when they are not moderated or coped with properly. A short-term reaction to extremely traumatic events would be acute stress disorder; whereas, a longer-term reaction would be posttraumatic stress disorder. Hans Selye theorized that the body arousal of stress operates within a structure of the general adaptation syndrome. GAS entails an alarm reaction phase, sympathetic nervous system arousal, stress hormones are released, and the immune system is repressed; a resistance stage, stress reaction become localized, hormone levels drop back to normal, and the stressor is successfully moderated using adaptation energy; an exhaustion stage, adaptation energy is exhausted, stress hormones rise in the bloodstream, and the stress becomes a source of stress itself. Behaviors that help moderate stress would include primary and secondary appraisal, or the subjective evaluation of the ability for life events to be either positive or negative, and coping, which involves dealing with life change demands and any associated distress. Psychosomatic symptoms such as headaches and hypertension can result from unmanaged stress that affects the subjective quality of life. The immune system is also affected by stress, reduced t-cell and natural killer cell production. Reference: Deckers, L. (2005). Motivation: Biological, psychological, and environmental, Second Edition. Boston, MA: Allyn and Bacon.

Communication Analysis Essay Example | Topics and Well Written Essays - 1250 words

Communication Analysis - Essay Example In eye contact I will analyze to what extent was Oliver able to engage the audience; how his facial expressions with respect to the context did and what sort of body language did he apply at various points of his presentation. In verbal communication techniques, I will analyze the pitch of his sound and tone, his fluency with the language that he was using and the kind of confidence with which he exercised authority on his subject and over what he delivered. I will look into the intricacies of each of the aforementioned techniques used by Oliver to deliver his speech. Description of communication situation: The speech is a TED Talk by Jamie Oliver. Jamie Oliver is changing the way we feed and nourish ourselves and our children today. He has been attracted to the kitchen since his childhood. He used to work in his father’s pub-restaurant back then. He not only possesses culinary talent but also has a passion for creating fresh, delicious food. He has been in the business for ov er ten years now and has built a worldwide media conglomerate of TV shows, magazines, books and cookware. His formulae are simple. It is to invite people to get busy in the kitchen. His business model- his fifteen Foundation is a very generous venture, in which trains His business model- his fifteen Foundation is a very generous venture, in which trains young chefs from various challenged background to run four of his restaurants. In this speech, Oliver is capitalizing on his fame and charm to draw attention towards the changes that Americans and Brits need to plug into their life styles and diet. He calls upon adults and parents of these generations to take charge of the food eating habits of the youth of America as it is deadly. He exposes his audience to ground breaking statistics regarding healthy eating and encourages them to adopt healthy food. He appeals for a food revolution. Jamie Oliver in this speech is talking to an audience of above 40 years old, most of whom are childr en and have the capability to rationalize the situation. Analysis of Communication Techniques: Oliver was very effective in his eye contact with the audience. He kept moving to and fro and back and forth throughout the stage to ensure that his eye contact is maintained throughout the presentation. The eye contact is a very important part of communication. When people fail to look at others in the eye, it appears as if they are trying to hide something. However on the other hand, eye contact can also seem to be confrontational and intimidating. While eye contact is a crucial part of communication it is important for one to know that eye contact does not necessarily mean staring and gazing into someone’s eyes repeatedly. Oliver’s eye contact lasted for above five seconds with the audience. According to experts, good eye contact during speech communication should last somewhere between four to five seconds. (Chris) Another very crucial aspect of communication is facial ex pression. It is important to nail the facial expressions. The human face is a very expressive and can express innumerable number of emotions without saying a lot. Face expressions tend to be universal. There are expressions for happiness, sadness, anger, surprise, disgust and fear and they are the same across all cultures. Thus facial expression is a very important part of any communication. Oliver’s use of facial expression was apt throughout the TED Talk. His

CONTEMPORARY BRAND MANAGEMENT Assignment Example | Topics and Well Written Essays - 3500 words

CONTEMPORARY BRAND MANAGEMENT - Assignment Example The company’s brand portfolio comprises three major brands including: Adidas, Reebok and TaylorMade. Adidas market area includes sporting goods as well as the equipment industry. The chief segments of this industry include footwear for athletes, sports apparel, and also goods and equipment used for sporting. Other segments include equipment for: hunting, golf tennis, fishing, hiking, baseball, football, rollerblading, biking, snowboarding, surfing, skateboarding, skiing, and hockey, along with play scape and playground equipment. The company’s key competitors include Nike and PUMA. Others are Red tape, New Balance Bata, and Liberty. Athletes together with sports enthusiasts comprise the Adidas customers (Keller 2007, pp. 33). According to Kotler and Dubois (1991, pp. 23) a brand refers to a collection of mental links, held by a given consumer, and which add to the perceived worth of a service/product. These links should be strong, unique, and positive. Alternately, a pr oduct refers to anything which can be presented to a market for acquisition, attention, or consumption and which might fulfil a need or a want. The difference between a brand and a product is such that a brand is acknowledged with intangible values plus imagery, while a product is recognized with characteristics that are visible and very differentiating. Brand architecture strategy refers to the structure employed in organizing a company’s portfolio. It identifies the number and functions of brand names which the company utilises for its product range and also the target markets or target groups. Brand architectures are of various types including: product branding; house of brands; range branding; branded house; source branding; line branding; umbrella branding; endorsed branding and sub-brands. Adidas has adopted the branded house strategy. This is whereby, the brand shifts from being a leading driver to a more dominant one (John & Larry 1997, pp. 48). Brand positioning and its relevance to branding According to Aaker (1992, pp.22), brand positioning involves locating the brand in the intellect or minds of customers in order to exploit the potential profits to the business. Brand positioning is comprised of the following components: Product class or market. This refers to a collection of products/services and brands that are perceived as alternatives to fulfil some precise consumer need. Consumer segmentation. It describes consumer profiles that the brand will serve and what their needs are. Consumer segmentation can be accomplished in terms of geographical/physical location (i.e. region, urban/sub-urban, county size, seasons, climate, etc); demographic factors (i.e. age, education, sex, income, family size, religion, occupation, nationality and race); behavioural factors (i.e. loyalty status, benefits sought, purchase occasion, usage rate, user status, actual purchase and attitude to product) (Aaker 1992, pp.24). Perceptual mapping. This refers to a g raphic approach employed by marketers which tries to visually customer perceptions. It entails methods applied in the analysis and comprehension of how consumers perceive products. It includes the identification of product weaknesses; development and assessment of concepts; consumer perceptions’ tracking; and finally, unearthing group differences (Aaker 1992, pp.26). Brand benefits and attributes. The physical presence of a brand does not guarantee its position in mind of the target consumer. For the product to gain entry into that

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 4

Discussion - Assignment Example My choice of the percentage difference is a function of age and health because the two determine my choice of medical insurance plan. If I were elderly and/or sickly, I would chose a traditional unrestricted indemnity plan because it provides a patient with choice and security (Santerre and Neun 110). 2. Suppose the supply curve of medical services is perfectly inelastic. Analyze the impact of an increase in consumer income on the market price and quantity of medical services. Next, assume the demand for medical services is perfectly inelastic while the supply curve is upward sloping. An increase in consumer income will cause an increase in demand and market price but the quantity supplied will remain unchanged because medical practitioners have no choice in supplying medical services (Santerre and Neun 115). Prices of medical services will increase in response to increased costs of production. This will eventually in an increase in the supply of medical services. Producers always increase supplies when there is a price increment. However, there will be no change in the quantity demanded because consumers have no choice in the consumption of medical services as indicated by a perfectly inelastic demand curve (Santerre and Neun 115). In a perfectly competitive situation, lack of information may result in high prices and low quality of a medical good. This is because price and quality of products is unknown to consumers and producers. Producers may take advantage of consumers by producing low quality products and charging high prices so as to improve their profit margins. 3. 1. Explain the difference between the explicit and implicit costs of production. Cite an example of each. Suppose you are to specify a short-run total variable cost function for a nursing home. Explain the variables you would include in the function. What is the expected relation between a change in each of these variables and short-run total variable costs? Explicit costs are

Technology Push Development

Technology Push Development Part 1: Short questions Technology push development: The Pebble watch is a radical innovation. Eric Migicovsky created a watch to use whilst bike riding, the watch had to communicate with his smart phone, providing message notifications. The technology was tested but the concept was new; creating a whole new market of smart watches. Figure 1: Pebble watch (Pebble Technology, 2012) Market pull development: The digital camera is an example of this, customers wanted a product that takes more pictures and shows results instantly, through technological advances incremental changes were made to go from a standard film camera taking 36 pictures, to digital cameras that can take 1000s. Figure 2: Rugby ball evolution (Image: History-Gilbert, N.D Rugby ball Wikipedia, N.D) The above figure shows how the rugby ball has evolved over time. Left- The first rugby ball made from pigs bladder stuffed inside leather housing, the size of the bladder determined the shape and size. Middle -The first official rugby ball, this had a rubber bladder, the shape and size could be controlled, this is due to material enhancements. Officials then called for a ball that is uniform in shape and size. Due to advancements in technology and manufacturing processes, we now have the ball on the right; made from plastic and rubber. Goal: This sets out the desired result or solution we want the design to achieve. This does not state how this should be achieved. Context: The target audience / market is set out in this section, who are we designing this new product for. Constraints: In this part we specify restrictions for the design such as budget, time frame, even things like materials that should be used, is placed in this section. Criteria: Is a wish list of things we would like the design to achieve. It provides a method of how the design solutions will be graded; the design that fulfils most of the criteria will be preferable. Figure 3: Android TV box Remote control The remote above is a good piece of equipment but in my opinion it has one main design failure. The remote communicates via infrared with the TV box, meaning if there is no clear line of sight: then the remote does not function. This can be very frustrating. The TV box has WIFI and Bluetooth capabilities built in; so by removing the infrared and replacing with a Bluetooth connection we could eliminate the need for line of sight making the remote a pleasure to use. User test: A group of selected persons are asked to use a product with a specific and controlled set of instructions so everyone uses the product in exactly the same manner and normally at the same time, unlike laboratory conditions but like a controlled home environment. User trials: The group of persons are given a product to use at their own homes for a set period; they will then provide feedback on how the product fits in with their normal daily lives, the things they liked and disliked or even when and where they used the product. Figure 4: Aston Martin Rapide S (Rapide S, 2017) Figure 5: Rapide S interior (Rapide S, 2017) I have been in one of these, its a dream car. The noise the engine makes raises the hairs on your neck, the smell and feel of the interior is pure elegance (Physio-pleasure).Owning one of these would make me belong to a group of people that enjoy the finer things in life (Socio-pleasure). Sitting behind the wheel makes you feel important and powerful (Psycho-pleasure). One of Aston Martins policies is to do whatever it takes to reduce their carbon footprint; because with power comes responsibility thus we are responsible for the world we live in (Ideo-pleasure). User profile: This is a collection of the distinguishing features of a particular group of people for example people between 16-30 years old are more likely to listen to pop music than say people between 50- 70 years of age. User persona: This is a fictional user created by the designer to assist in the design process. This user will be created out of one of the user profiles and will be described in detail down to a name and character traits. Ergonomics looks at how we as humans move and what our body limitations are; to create designs that are more compatible with our bodies. This study allows designs to improve usability of the products whether it is something that sits better in the palm of your hand thereby prolonging the length of time the user can use the product without straining the body or a chair that curves with the spine to improve circulation etcetera, it all involves the study of what works best with our bodies. Figure 6: Push-button tap (Push button tap, N.D) The timed-flow tap is a good example of inclusive design, even though it is designed to supply a timed amount of water, the way it is designed means that a much larger group of people can use this tap in comparison to a regular tap, this tap can be used by people with disabilities such as arthritis or even amputees. This product can be used by many people without the need for adapting it. I have tried to think a bit more like a designer by keeping in mind what would be important to a client but also considering human factors, I found this a bit of a challenge as I am a hands on kind of guy but I understand that this needs improvement from my part. I tried to stick to the same format for my TMA as I scored well in the last TMA. Word count 936 (limit 900) Part 2: Researching and writing a design brief. Section 1: Gathering information. A product to improve fitness: Treadmills Product Area: Three of the broader market sectors use products for improving fitness; Retail sector consists of personal users, the Commercial sector contains entities such as Health clubs and the Public sector has hospitals etcetera. (AMAResearch, 2016) Cardiovascular exercise combats a range of disorders and improves overall wellbeing, thus a bicycle, treadmill or rowing machine would be a good. (Metabolic disorders, 2016) In 2015 approximately 67% of people aged between 16-54 years met the minimum recommended exercise levels in the UK; providing potentially large market areas. (Physical activity statistics 2015, 2016) Market sales for treadmills are approximately 83 million per year (Yozgat, 2014); this may not be accurate but its worth looking into treadmills. Users: Statistic shows people on higher income tend to exercise on a regular basis (Physical activity statistics 2015, 2016); aiming at the middle to top-end of the market would be ideal. The people that use treadmills tend to be those that are trying to lose weight, may have medical conditions making an exercise machine that can measure heart-rate and blood pressure in valuable. The largest group of people that exercise are aged 25 to 54, the working age; they do it to feel good or look better. (Fitnessforweightloss, 2015) Product information: Figure 7: ARGOS catalogue part 1 (ARGOS spring/summer 2017, N.D) Figure 8: ARGOS catalogue part 2 (ARGOS spring/summer 2017, N.D) The Argos catalogue showed a range of treadmills costing  £100- £3500; this includes manual treadmills and motorised treadmills. Cheaper models were less sturdy, had a smaller running surface because higher speeds cannot be achieved. Lower end models had smaller motors thus unable to maintain set speeds when an incline is introduced, creating a weight restriction for user usage. Top range models fold away electronically; this could be a safety concern for younger children. Materials Technologies: Parts Table 12 Extrusion rails 11 Electric motor 3 Treadmill belt 12 Drive unit 45 Rollers 13 Motor hood cover 6 Running deck 14 Treadmill frame 7 End cap 15 Electric circuit board 8 Elevation motor actuator 16 Control unit 9 Motor pan 17 Hand rails 10 Motor fan 18 Electric supply unit Figure 9: Basic treadmill parts( c.searspartsdirect.com,N.D) Table 1:Parts table for figure 9 The main materials are Polyurethane, Nylon-Polyester (treadmill belt), Steel or aluminium (frame) and wood (running deck). These are good materials with good properties; theyre recyclable or renewable making them environmentally friendly. Figure 10: Basic unit (Jhony, 2017) Figure 11: Advanced unit (fitness-superstore.co.uk, N.D.) As can be seen from above figures the control units can be basic to very advance; measuring all aspects of the fitness routine. Technologies already incorporated into treadmills are heart-rate monitoring sensors and blood pressure sensors. Theres opportunity to add ECG monitoring or Bio-electrical impedance for body fat measuring. I have a safety concern about treadmills that operate without a user being on it, this could cause harm to children. Word count 399 (limit 400) Section 2: Research Figure 12: Outer box Figure 13: Inner packaging Figure 14: Possibility of trapping wiring Figure 15: Cheap plastic part Figure 16: Feet rest with roller for moving Figure 17: MP3 connection User Research:User trip on a Reebok ZR9 treadmill, beginning at unpacking, assembly and first time use. During each stage I stopped and took note of my feelings, what I found interesting or disappointing. I was experiencing all four pleasures, something I have never taken notice of before, the Reebok brand made me feel like an athlete, the control unit made me feel excited about the different routines I could try out, the smooth lines of the treadmill is a pleasure to look at and professionalism is evident in all aspects. Points to note, packaging creates initial feeling of excitement and professionalism. Assembly was simple and clearly laid out, a concern is that electrical wiring could get trapped during assembly. Some parts looked cheap, not in keeping with design. Using the treadmill is user-friendly, no method of measuring weight and as I have no MP3 player the function to connect to one is of no use, create a wireless connection so any media can be played through the speakers. User trips are good for experiencing the pleasures but may be biased; I found I was willing to overlook faults. Prior operation knowledge meant I have learnt to navigate around nuisances meaning I may have missed something. I interviewed a personnel trainer at my local gym, this was very informative; I was able to learn a lot about what types of people use treadmills, when and for what reasons they use it, the trainer also pointed out some user tendencies. Interviews widen the variety of information available to you as designer. Things to note, treadmills are mainly used as a weight loss device and novice users only use the quick start function as they feel intimidated by all the different settings and functions. User Profile: I initially split my potential users into 3 groups, this was done by splitting them into age groups (15 to 23, 24-56 and 57+ years), I chose to do a user profile for the group aged between 24 to 56 years because this seems to be the group more likely to use and buy a treadmill based on their characteristics. User characteristics Treadmill users aged 24 to 56 years characteristics GenderBoth male and female. Physical limitationsMay range from fully-able bodied people to having some limitations such as, hearing and sight problems, mobility problems such as loss of a limb, can also range in shape and size. EducationLittle or no education, unable to read or write up to very high levels of education. Computer/IT skillsLikely to be well educated in computer literacy and technological advances. MotivationCan range from being well motivated to use a treadmill for social interaction, enhancing fitness state, relaxation (stress reduction) or controlling body weight to unmotivated to use it because of health reasons. AttitudeLikely to be positive depending on how effective the treadmill can provide the required training levels and features the user may be expecting. FinanceLow to high levels of income, more likely to be on higher levels of income as career tends to be well grounded at this stage. Daily physical activityMay range from being inactive due to working in an office; to very active working as a postal worker for example. Exercise equipment experienceVery likely to have experience in the use of a range of exercise equipment. LifestyleLikely to be athletic viewing exercise as fun, be sports-savvy viewing sport as a fashion statement, may be health oriented -likes to have a specific diet or may have medical reasons for keeping fit. User Persona: Leroy (Persona for the treadmill users aged 24 to 56 year group) Leroy is a 28 year old male. He works as a stock broker and earns  £80 000 per year, graduated from Queen Mary University with a MSc Wealth Management degree. Leroy is in a steady relationship with Claire, they are living in a spacious three bedroom upmarket apartment in a London suburb, it is situated near a large gym and very close to an Underground station; this makes travelling to pubs, shops and other amenities very simple. He lives a very fast paced life, takes great pride in his image. Shopping for good expensive clothing is important as this makes him stand out from others. Leroy plays squash with his friend Paul in the mornings to get him in the right frame of mind for work; this helps because he is very competitive. After work he will meet Claire at the Gym to do some cardio on the treadmill, this helps them to relax after a tough day. Having a treadmill at home will free up some time that he would appreciate spending with his friends and family. I used the persona activity to create a template for my persona, I immersed myself in to it, I imagined myself as Leroy, I know this may not be a true reflection of a real person and asking someone else to complete a persona notebook would perhaps give me views I could not imagine. Word count 849 (limit 800) Section 3: Detailed design brief Goal: To design a motorised treadmill that will improve overall fitness levels of the user according to their current state of health and well-being; with minimal programming input from the user. Context: People use treadmills for weight-loss, relaxation and stress-management or to maintain and improve their health and well-being. The main reason users dont exercise is; a lack of time, figuring out what program is best for the users goal is time consuming and confusing thus most users tend to use the basic stop start functions; making the user experience mundane and therefore the user is less likely to stay motivated. Users that have a goal to work towards or that is stimulated audio-visually are more likely to stay motivated and return to exercise more frequently. This brief provides an opportunity to challenge the traditional image of the treadmill that is seen as mundane by creating something interesting that forms part of the users everyday life. Constraints: The design must: User-centred, ease of use and functions to be self-explanatory. Energy-efficient, energy consumption must have an energy-efficiency rating of A or better. Non-moving parts to last lifespan of the design. All parts must be recyclable or come from a renewable source. Ready for market launch within a maximum of 5 years. To retail at approximately  £750. Able to connect with a variety of devices. Maintain a maximum speed of up to 16 km per hour with a maximum user load of up to 140kg. The running-deck must have a minimum running area of 135cm x 46cm. Mains operated. Be safe and reliable Criteria: The design should: Usable by able bodied and disable bodied users, limitations can include sight problems, hearing-loss and loss of limbs or mobility issues such as arthritis. Appeal to male and female users aged between 16-56 years. Require little to no maintenance. Assembly should be simple and easy to follow. Able to be stored neatly and compactly. Be easy to move during storage. Word Count 324 (limit 300) References ARGOS (2017) ARGOS spring / summer 2017, ARGOS. Aston Martin Rapide S (2017) Aston Martin. Available at: http://www.astonmartin.com/cars/rapide-s (Accessed: 4 February 2017). C.Searspartsdirect.com (No Date) Available at: http://c.searspartsdirect.com/lis_png/PLDM/P9110011-00001.png (Accessed: 6 February 2017). FitnessforWeightLoss (2015) Gym statistics: Members, equipment, and cancellations. Available at: http://www.fitnessforweightloss.com/gym-statistics-members-equipment-and-cancellations/ (Accessed: 4 February 2017). Fitness-Superstore.co.uk (No Date) Available at: http://www.fitness-superstore.co.uk/technogym-spazio-forma-folding-treadmill-with-training-link.html (Accessed: 3 January 2017). FreeGreatPicture (2016) Free photo man sports competition game Racquetball exercise. Available at: http://maxpixel.freegreatpicture.com/Man-Sports-Competition-Game-Racquetball-Exercise-89823 (Accessed: 9 February 2017). Image: History Gilbert (no date) Available at: https://www.google.co.uk/imgres?imgurl=http%3A%2F%2Fwww.gilbertsa.co.za%2Fwp-content%2Fuploads%2F2014%2F01%2Fhistory31.jpgimgrefurl=http%3A%2F%2Fwww.gilbertsa.co.za%2Fhistory%2Fdocid=8eSbVl-aVYRhrMtbnid=wdHhJhz5Z8ZayM%3Avet=1w=725h=275bih=636biw=1242q=rugby%20ball%20historyved=0ahUKEwjGo7jm0vbRAhXBD8AKHW8oAyoQMwgeKAIwAgiact=mrcuact=8#h=275imgrc=wdHhJhz5Z8ZayM:vet=1w=725 (Accessed: 4 February 2017). Image: Rugby ball Wikipedia (no date) Available at: https://www.google.co.uk/imgres?imgurl=https%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fcommons%2Fthumb%2F3%2F35%2FRichard_Lindon_(1816-1887).jpg%2F150px-Richard_Lindon_(1816-1887).jpgimgrefurl=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FRugby_balldocid=lW8pE2oOw1kUKMtbnid=JYnP6tWeXFBirM%3Avet=1w=150h=218bih=636biw=1242q=rugby%20ball%20historyved=0ahUKEwjGo7jm0vbRAhXBD8AKHW8oAyoQMwgpKA0wDQiact=mrcuact=8#h=218imgrc=JYnP6tWeXFBirM:vet=1w=150 (Accessed: 4 February 2017). Jhony (2017) Buy Opti manual folding treadmill at Argos.Co.Uk your online shop for treadmills, fitness equipment, sports and leisure. Available at: http://www.argos.co.uk/product/6127743 (Accessed: 6 February 2017). Metabolic disorders (2016) Available at: http://www.technogym.com/gb/business-solution/metabolic-disorders/ (Accessed: 3 January 2017). Pebble Technology (2012) Pebble watch trio group 04 Available at: https://commons.wikimedia.org/wiki/File:Pebble_watch_trio_group_04.png (Accessed: 23 January 2017). Physical activity statistics 2015 (2016) Available at: https://www.bhf.org.uk/publications/statistics/physical-activity-statistics-2015 (Accessed: 4 January 2017). Push button tap (no date) Available at: https://www.google.co.uk/search?q=push+button+tapespv=2biw=1242bih=636source=lnmstbm=ischsa=Xved=0ahUKEwjh3-aK1_bRAhVTOMAKHZ7gACkQ_AUIBygC#imgrc=AQF6rJotS-erZM: (Accessed: 4 February 2017). The Open University (2013) Designing for people: Book 2, Milton Keynes, The Open University. Yozgat, B. (2014) How many treadmills are sold each year? Available at: http://www.howmanyarethere.net/how-many-treadmills-are-sold-each-year/ (Accessed: 4 January 2017). (The references are not included in the word count)

The True Story of Christopher Columbus Essay -- History, Discovery

He discovered the Americas. He started the first colony in the new world. He thought he was in Asia. Who is this brave explorer? Christopher Columbus. Smart and Wise Christopher Columbus was during his voyages. Christopher Columbus’s birth date is unknown but believed to be between August 25 and October 31, 1451 in Genoa, Italy (Columbus, â€Å"Early Years of Boyhood† par 1-3). His parents were Domenico Columbo and Susanna Fontanarossa (â€Å"Christopher Columbus Biography and Life Story† par 1). Christopher Was the oldest of five (Columbus, â€Å"Early Years of Boyhood† par 1-3). His brothers were Bartolomew, Giovanni, Pelligrino, and Giacomo (â€Å"Christopher Columbus Biography and Life Story† par 1). His fauther was a wool weaver who had Christopher help him. Later Christopher got a job of sailing on trade ships to Asia (â€Å"Christopher Columbus† par 1-4). Christopher as a boy always wanted to sail. He decided to find a shorter way to travel to Asia. Doing this he would become wealthy, spread the word of Christ, and to become famous (â€Å"Christopher Columbus† par 1-4). He sent Bartolomew to try to get support from England and Spain to allow the voyage but, they were denied. Then when Spain defeated Granada in 1492, Luis de Sontangel who was a royal treasurer convinced Queen Isabella that she was missing a great opportunity. Finally in April of 1492 Christopher Columbus received royal approval for the voyage (Columbus, â€Å"Success in Spain† par 1). Then on May 20, 1506 Christopher Columbus died (â€Å"The Journal of the Admiral of the Ocean Sea†, November 7, 1504 par 2). Besides all of the waiting for royal permission Christopher made some great discoveries. On Christopher’s first voyage he was sailing for King Ferdinand II and Queen Isab... ... He had really no impact on the world then because nobody knew he had discovered a new continent (â€Å"Christopher Columbus Biography† par 4). People have tried to search for the shipwrecks of Capitana and San Juan but have had no luck (Columbus’s lost ships, â€Å"The Capitana and San Juan 1503-1504†). Christopher did make a sacrifice of leaving 40 men behind to start a colony, but all those ended up being killed by Indians (â€Å"Christopher Columbus Second Voyage†) par 3). The discovery led to an age of exploration and conquering. It always showed that the world was a lot bigger than everyone thought (Levinson 99-100). After a decade passed after the death of Christopher Columbus the whole coast from Honduras to Prenambuco had been mapped (â€Å"Christopher Columbus and The Spanish Empire† par 15). So Columbus really made a important discovery but never lived to know it.